Glossary Of Marketing Terms And Definitions

dictionary of marketing terms

Affiliate marketing allows you to earn commissions for marketing another company’s products or services. Promotions vary depending on what stage of the product life cycle the product is in.

Facilities’ business across national boundaries, usually expressed in foreign currency bought or sold on the foreign exchange market. The annexation or seizure of national assets as an extreme form of political action.

The good news is that it’s powerful; the not so good news is that it’s mostly out of an inbound marketer’s control. Create useful, remarkable content and chances are people will share and link to it. When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching dictionary of marketing terms for and provide helpful, educational material to these readers. Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. The use of two or more brand names in support of a new product, service or venture.

CRM is the approach of managing and analyzing your brand’s relationship with potential and existing customers. Digital marketers usually use a CRM system to support this strategy – to streamline processes and increase profitability. As much as we wish this were a real sweet treat in the internet terminology, a cookie is a unique value stored on your browser (in the form of a small file cookie.txt) assigned by websites you visit. The purpose of a cookie is to keep track of where the user is and help create customized web pages or save login info. Find out more about theeffect of Safari’s ITP 2.1 on cookies and how to eliminate its impact. An API is a way of getting specific information from other applications or websites, which you can use for a variety of different needs.

The upsell is a technique that occurs after a customer has purchased, or is about to purchase. It encourages them to think about a complimentary purchase or another offer you feel they would be interested in.

History Of Modern Marketing: Timeline Of Key Events And Concepts

An instruction located on a web page, article, whitepaper, or infographic that’s designed to prompt a user to take a specific action that aligns with a company’s long-term goal. The process by which individuals or companies discover a problem or need, identify potential solutions or vendors, conduct research, and make a final purchase decision that addresses that specific need. A model illustrating the process companies use to attract visitors, convert them into leads, and nurture them before they finally reach the buying moment. Position Zero is used in search engine optimization to describe the featured snippet of text that shows up in search right before the search results.

dictionary of marketing terms

System for measuring the key sales components of customer awareness and trail and repeat purchases. Projective technique presenting respondents with a series of pictures or cartoons in which consumers and products are the primary topic of attention. Survey that involves phoning a sample of respondents drawn from an eligible population and asking them a series of questions. Set of people, products, firms, markets, etc., that contain the information that is of interest to the researcher. Denoted by X, component made up of stable characteristics that affect the observed scale score in the same way each time the test is administered.

Display Advertising

A no-follow link is used when a website does not want to pass search engine authority to another webpage. It tells search engine crawlers not to follow or pass credit to linked websites as a way to avoid association with spammy content or inadvertently violating webmaster guidelines. To varying degrees, the no-follow attribute is recognized by all major search engines, like Google, Yahoo, and Bing. Not all links are created equal, and a no-follow attribute helps avoid any foul play. A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business.

HTML banner– a banner ad using HTML elements, often including interactive forms instead of standard graphical elements. ALT text– HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed. A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps. As of 2017, approximately 62% of consumers buy items online each month. Experts expect online sales in the U.S. to increase from $587 billion in 2019 to over $735 billion by 2023.

Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant entry level web links. In addition, Iconic Brands of the 20th and 21st Century’ provides greater depth on the subject, including advertising and brand case studies with a strong international focus.

  • Classifications make the lives of marketers easier, as it enables them to track their campaign URLs in their analytics platforms.
  • Clickbait is more and more frowned upon in the digital marketing world and sites like Facebook are making changes to their algorithms in order to deter this type of posting.
  • An offer used to attract users, usually top-of-the-funnel; Bribe visitors to get lead info, sometimes the first step inactivation.
  • When a quota is in force the price mechanism is not allowed to operate.

I have a passion for using marketing to educate, tell stories, and drive business results. A thorough examination of how existing content is performing on a website, which might lead to making adjustments in order to increase results. The process of testing two variations of a specific element, while holding everything else constant, to determine which version creates a better long-term result.

She has nearly two decades of experience in the financial industry and as a financial instructor for industry professionals and individuals. The non-visual elements that define a brand identity in written communications and spoken language. Consistency in verbal identity can be recognized by phrases, tone of voice and the brand persona. Symbols, the graphical portion of a logo, provide an instant way for consumers to recognize a brand. A well-known symbol, like McDonald’s Golden Arches, the Pillsbury Doughboy, or Starbucks’ Mermaid can be seen and recognized without any words. An acronym for the technique to analyze a brand’s internal and external Strengths, Weaknesses, Opportunities and Threats. It provides an understanding of where and how the brand can improve, and how to set itself apart from competitors.

Lifetime Customer Value

This is most used in companies that are sending out hundreds or thousands of repeat promotions. Knowing the performance of the control lets a business test other versions of copywriting to see if they can “beat the control”. I f apiece of copy gets better results than the control, that one will be the piece widely used, and become the new control. Email marketers will already be well aware of this marketing term. A hard bounce is when an email immediately “bounces” back because the email doesn’t exist, is misspelled, or is blocked. Hard bounces are permanent and they will never be delivered.

Marketing makes use of the “marketing mix,” also known as the four Ps—product, price, place, and promotion. Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies.

dictionary of marketing terms

Urgency is the act of encouraging the reader to take action now, rather than wait. Even if that action is to not buy, it’s assets = liabilities + equity important for the reader to be able to make an easy decision as to whether they should take you up on your offer or not.


This process typically involves creating high-quality content that others want to share. Keyword is one word or several words that people use when searching for a particular subject online. Keywords are also the words targeted when writing online content. Blog posts and pages on a website have a keyword focus so it’s SEO optimized.

Marketers understand that consumers associate a product’s price and distribution with its quality, and they take this into account when devising the contra asset account overall marketing strategy. A set declaration of standards, principles or ideals promoted by a brand that targets both customers and stakeholders.

Mqls Marketing Qualified Lead

A bounce rate is when a visitor lands on your website and immediately clicks the back button or leaves your website. Off-page optimization is everything you can do to improve your organic search rankings that does not involve your actual website. This includes anything you can do to create high-quality backlinks and further drive your exposure. Here you have it, your definitive list of must-know marketing terms. Whether you’re new to marketing or just need to brush up on some terminology, this post will share the most important marketing terms. A listing of words and definitions compiled from more than 10 college and high school textbooks are presented in this dictionary of marketing terms.

When you put your money and effort into something, you probably want to know what results it’s driving. ROI measures the performance and the efficiency of your investment compared with other investments. ROI is calculated by dividing total revenue by the total cost of investments.

Through lead nurturing, behavior-based strategies and more, you can use marketing automation to send the right marketing messages to the right people at the right time. It allows you and your audience to interact and converse about specific topics on social media. Dealing Directly with the ‘end user’ rather than a third party or a middle man. Also can be seen as directly communicating with your primary target audience. Can come in the form of advertising, marketing or communications. The person in a position to make the final choice about buying a product or service. It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained.

Author: David Ringstrom


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